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《航海王：燃烧意志》

手游介绍

《航海王：燃烧意志》是由北京卓易讯畅与万代南梦宫上海共同研发、阿里游戏发行的一款3D大型角色扮演手游。原作IP《海贼王》作为世界知名的三大民工漫之一且是其中唯一一部正传还在连载的作品，人气旺盛，《航海王：燃烧意志》扬帆起航。

《航海王：燃烧意志》于9月20日全平台公测，上线三天成功登顶免费榜，截止至今仍然稳定iOS畅销/免费双榜前十，实力强劲。

"One Piece: Burning Will" is a 3D large-scale role-playing mobile game jointly developed by Beijing Zhuoyixunchang and Bandai Namco Shanghai and published by Ali Games. The original IP "One Piece" is one of the world's three famous migrant manga and the only one of which is still serialized. It is very popular and "One Piece: Burning Will" set sail.

"One Piece: Burning Will" was tested on all platforms on September 20, and successfully reached the top of the free list for three days after it went online. So far, it is still stable in the top ten of the iOS best-selling/free double list, with strong strength.（来源：Google翻译）

作为世界知名的三大民工漫之一，《航海王：燃烧意志》的IP《海贼王》是三大民工漫中唯一一部正传仍在连载的作品，其TV动画与漫画原作在国内也有同步转播与发售。所以，相比正传连载完结的《火影忍者》、《死神》，《海贼王》是唯一一个仍在国内保持着高话题讨论度的民工漫，其游戏自然也就自带了一个“吸量标签”。

As one of the three world-renowned civic manga, the IP "One Piece" of "One Piece: Burning Will" is the only one of the three civic manga that is still serialized. The original TV animation and comics are also available in China. Simultaneous broadcast and sale. Therefore, compared to the "Naruto" and "Reaper" that have been serialized in the original series, "One Piece" is the only migrant man who still maintains a high degree of topical discussion in the country, and its game naturally comes with a "sucking label". ".（来源：Google翻译）

《航海王：燃烧意志》的营销推广主要可以分为两个阶段。第一阶段从2017年7月一直到2018年8月，除了在各大游戏/动漫展的频繁露脸，《航海王：燃烧意志》主要依靠精细化的社区运营获取用户。第二阶段从2018年9月至今，《航海王：燃烧意志》三箭齐发，B站内容营销/微博话题营销/买量齐上，《航海王：燃烧意志》扬帆出海。

营销受众:海贼王粉丝/角色扮演类玩家/泛二次元玩家

The marketing and promotion of "One Piece: Burning Will" can be divided into two stages. The first phase runs from July 2017 to August 2018. In addition to frequent appearances in major games/anime fairs, "One Piece: Burning Will" mainly relies on refined community operations to acquire users. In the second phase, from September 2018 to the present, "One Piece: Burning Will" has been released with three arrows, B site content marketing / Weibo topic marketing / purchases are all on, "One Piece: Burning Will" set sail.

Marketing audience: One Piece fans/role-playing players/pan-two-dimensional players（来源：Google翻译）

一阶段：强社区运营，官方PR节奏紧跟

《航海王：燃烧意志》采用的社区运营思路并不罕见，但定位精准真实有效。作为三大民工漫之一，《航海王：燃烧意志》本身自带吸量标签，官方又很好的在其中玩了一些情怀。这种我问你答得福利的社区运营思路很适合《航海王：燃烧意志》这种吸量的IP游戏，而《航海王：燃烧意志》做到了最好。

二阶段：B站/微博/买量三箭齐发，草帽海贼团扬帆起航

二阶段的三箭齐发集内容/曝光/口碑于一体，加上持续在做的精细化社区运营，《航海王：燃烧意志》成功在上线三天后登顶免费榜。

The first stage: strong community operation, the official PR rhythm closely follows

The idea of community operation adopted in "One Piece: Burning Will" is not uncommon, but the positioning is accurate and effective. As one of the three major migrant workers, "One Piece: Burning Will" itself has its own suction label, and the official has played some feelings in it very well. This kind of community operation idea that I asked you to answer the welfare is very suitable for "One Piece: Burning Will", this kind of absorbing IP game, and "One Piece: Burning Will" does the best.

The second stage: B station / Weibo / purchase three arrows, the Straw Hat Pirates set sail

In the second stage of the three arrows, the content/exposure/word-of-mouth integration, coupled with the ongoing refined community operations, "One Piece: Burning Will" successfully topped the free list three days after its launch.（来源：Googleg翻译）